Travel is becoming a new consumption hotspot. The planning and management of scenic spots has gradually shifted from simple scenic spot development to serving tourists, paying attention to the development of tourist experience. Through informatization construction in scenic spots, a scientific and objective tourism planning and construction system is established to provide a good foundation for tourism management. Through tourism government management platforms at all levels, information is highly aggregated and integrated, and data is used to assist decision-making; create a good supervision environment, enhance management transparency, and ultimately achieve the goal of improving tourist experience and maximizing revenue.
The smart tourism solution is a large platform that integrates video surveillance, scenic ticket management, parking scheduling system, hotel rooms, scenic apps, property management, tourism e-commerce and other business systems. Solution manufacturers are often software developers who have cooperated with tourist attractions for a long time. They have participated in the development and construction of various business systems. Now they need a data center for tourism business systems to integrate and apply the data resources of all business systems.
Core advantages description
Data collection is carried out through the existing emergency management platform, comprehensive management platform, e-commerce marketing platform, portal website and other scenic spot management business systems. Store these data in the cloud platform or scenic server.
Synchronize the above data into the DataFocus big data warehouse, quickly integrate BI data analysis functions, develop large data visualization screens, reports, and conduct thematic data analysis. Using DataFocus' patented search technology, it analyzes tourist and scenic spot data across business systems to generate unique insights; and integrates and applies machine learning algorithm platforms to make tourist portraits and intelligent recommendations. Finally, the digitization, standardization, differentiation and personalization of scenic spot governance will be realized.
The data application component of DataFocus can quickly connect to various existing business systems from the data collection and storage end. Develop data analysis applications by integrating offline databases and real-time databases into the DataFocus data warehouse, or directly linking real-time databases.
Solve the data interconnection problem of various business systems in the scenic spot and open up data islands. The business system of scenic spots is the product of continuous construction in multiple periods, and the data of many business systems forms data islands. Use the big data warehouse that comes with DataFocus to integrate the data of each system, carry out unified data standardization specifications, build models, and break through the obstacles of data application.
By using DataFocus' easy-to-use search-based analytics technology, integrators can quickly customize a variety of analytics and visualization services for their clients. For example, through real-time monitoring of tourist data in the comprehensive management system of scenic spots, rapid personnel counting, regional statistics and summarization can be achieved, and early warning indicators can be set to divert the flow of people and prevent major risks during holidays; analyze and mine historical traffic data to establish the human flow prediction model, which is used to deploy scenic service resources in advance. Analysis of tourist consumption data in scenic spots, construction of precision marketing system, etc.
DataFocus can be easily deployed, whether it is on the user's private cloud platform, Alibaba Cloud, Amazon Cloud, or Microsoft's Azure, it can be quickly deployed and integrated.
It is necessary to use mobile Internet and Internet of Things technology to manage and reshape the whole process of tourism in scenic spots, including "food, housing, travel; travel, shopping, and entertainment", and implement smart tourism solutions. In view of the multiple business management systems already built in the scenic spot, portal websites, communications, emergency management, etc. are all mature and perfect. Company L designed and planned a complete solution that integrates existing business systems, upgrades and transforms the Internet of Things, and enables digital empowerment.
On this basis, they have developed a variety of data analysis topics such as statistical analysis of tourist sources, statistical monitoring and early warning of people flow, and tourist portraits for scenic customers, and developed a large-scale visualization of scenic tours to display tourists and benefits of scenic spots. In the future, products such as tourist traffic forecasting and personalized marketing recommendation can be further developed on this basis. Thanks to DataFocus' intelligent database search technology, Company L can quickly develop and modify data analysis topics and deploy them to more scenic spots.